Oia is known for its famed sunsets that attract tourists from around the world.
Located on the northern tip of Santorini, 12 kilometers up the coast from Firá, Ía (Oia) is a picture-perfect village of whitewashed houses, several of which have been converted into chic little boutique hotels with infinity pools, overlooking the caldera.
Like Firá, it lives from tourism, but caters to a more upmarket clientele.
From Ammoúdi Bay, steep paths zigzag up to the town where you'll find a row of waterfront seafood eateries, many with alfresco dining.